Ratings Grew Period-on-period for the First 16 Episodes of The In-laws!
More than 2.2 million* P4+ viewers have caught on to the drama surrounding the warring in-laws! Starring Hong Kong veteran actress Louise Lee as Bao Zhu the domineering mother-in-law who constantly breathes down the necks of her daughters-in-law (Rui En and Cynthia Koh), the series portrays the conflict and tension between in-laws. The latest eight episodes from 22 April to 3 May 2011 garnered high ratings (‘000) of 220 (HHI $4K+), 233 (Female GB), 337 (F25+), 372 (F15+), 543 (P25+), 618 (P15+) and 702 (P4+), surpassing earlier ratings recorded in its first eight episodes from 12 April to 21 April 2011.
The In-laws
12 Apr - 30 May 11, Mon - Fri, 9pm - 10pm, 8.5x
*Reach based on 5 min consecutive viewing
Source: Kantar Media (12/04/11 - 21/04/11; 22/04/11 - 03/05/11)
Base (‘000): HHI $4K+ (2,130), Female GB (1,150), F25+ (1,766), F15+ (2,113), P25+ (3,456), P15+ (4,179) and P4+ (4,825).
