Ladies’ Nite Premieres to a Promising Start!
With an irresistible combination of dazzling hosts, information on the latest trends and practical tips on health and wellness, it is no wonder that close to 400,000* P15+ viewers took an instant liking to Ladies’ Nite. The debut episode of the 90-minutes local magazine talk-show won over the hearts of viewers as it achieves commendable FTA^ share among viewers with HHI>$10k (47.3%) and Female PMEB viewers (32.2%). The opening episode which featured Fiona Xie, Zoe Tay, Quan Yi Feng and Michelle Chia as special guests also garnered spectacular ratings of 203,000 (P15+), 118,000+ (F25+), 113,000 (P15-49), 96,000 (WA**), 92,000 (HHI>$4k) and 89,000 (GB), propelling the series to a great start!
Ladies’ Nite
3 May – 26 Jul 11, Tue, 8 – 9.30pm, 4.5x
*Reach is based on 5 mins of consecutive viewing
**Working Adults = PMEB + WC + BC
^LFTA = Ch 5/8/U/okto/Suria/Vasantham/CNA
Source: Kantar Media (03/05/11); Base (000): P15+ (4,179), F25+ (1,766), P15-49 (2,696), Working Adults (2,301), HHI>$4K (2,130) and GB (1,328), HHI>$10K (531) and Female PMEB (354).
