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Ladies’ Nite Premieres to a Promising Start!
With an irresistible combination of dazzling hosts, information on the latest trends and practical tips on health and wellness, it is no wonder that close to 400,000* P15+ viewers took an instant liking to Ladies’ Nite. The debut episode of the 90-minutes local magazine talk-show won over the hearts of viewers as it achieves commendable FTA^ share among viewers with HHI>$10k (47.3%) and Female PMEB viewers (32.2%). The opening episode which featured Fiona Xie, Zoe Tay, Quan Yi Feng and Michelle Chia as special guests also garnered spectacular ratings of 203,000 (P15+), 118,000+ (F25+), 113,000 (P15-49), 96,000 (WA**), 92,000 (HHI>$4k) and 89,000 (GB), propelling the series to a great start!
Ladies’ Nite
3 May – 26 Jul 11, Tue, 8 – 9.30pm, 4.5x
*Reach is based on 5 mins of consecutive viewing
**Working Adults = PMEB + WC + BC
^LFTA = Ch 5/8/U/okto/Suria/Vasantham/CNA
Source: Kantar Media (03/05/11); Base (000): P15+ (4,179), F25+ (1,766), P15-49 (2,696), Working Adults (2,301), HHI>$4K (2,130) and GB (1,328), HHI>$10K (531) and Female PMEB (354).
Ratings Grew Period-on-period for the First 16 Episodes of The In-laws!
More than 2.2 million* P4+ viewers have caught on to the drama surrounding the warring in-laws! Starring Hong Kong veteran actress Louise Lee as Bao Zhu the domineering mother-in-law who constantly breathes down the necks of her daughters-in-law (Rui En and Cynthia Koh), the series portrays the conflict and tension between in-laws. The latest eight episodes from 22 April to 3 May 2011 garnered high ratings (‘000) of 220 (HHI $4K+), 233 (Female GB), 337 (F25+), 372 (F15+), 543 (P25+), 618 (P15+) and 702 (P4+), surpassing earlier ratings recorded in its first eight episodes from 12 April to 21 April 2011.
The In-laws
12 Apr - 30 May 11, Mon - Fri, 9pm - 10pm, 8.5x
*Reach based on 5 min consecutive viewing
Source: Kantar Media (12/04/11 - 21/04/11; 22/04/11 - 03/05/11)
Base (‘000): HHI $4K+ (2,130), Female GB (1,150), F25+ (1,766), F15+ (2,113), P25+ (3,456), P15+ (4,179) and P4+ (4,825).
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