New 30 Sec TV Commercial for AFC LipoDown2 health supplement endorsed by international artistes Apple Hong 洪乙心
Ladies’ Nite Premieres to a Promising Start!
With an irresistible combination of dazzling hosts, information on the latest trends and practical tips on health and wellness, it is no wonder that close to 400,000* P15+ viewers took an instant liking to Ladies’ Nite. The debut episode of the 90-minutes local magazine talk-show won over the hearts of viewers as it achieves commendable FTA^ share among viewers with HHI>$10k (47.3%) and Female PMEB viewers (32.2%). The opening episode which featured Fiona Xie, Zoe Tay, Quan Yi Feng and Michelle Chia as special guests also garnered spectacular ratings of 203,000 (P15+), 118,000+ (F25+), 113,000 (P15-49), 96,000 (WA**), 92,000 (HHI>$4k) and 89,000 (GB), propelling the series to a great start!
Ladies’ Nite
3 May – 26 Jul 11, Tue, 8 – 9.30pm, 4.5x
*Reach is based on 5 mins of consecutive viewing
**Working Adults = PMEB + WC + BC
^LFTA = Ch 5/8/U/okto/Suria/Vasantham/CNA
Source: Kantar Media (03/05/11); Base (000): P15+ (4,179), F25+ (1,766), P15-49 (2,696), Working Adults (2,301), HHI>$4K (2,130) and GB (1,328), HHI>$10K (531) and Female PMEB (354).
Ratings Grew Period-on-period for the First 16 Episodes of The In-laws!
More than 2.2 million* P4+ viewers have caught on to the drama surrounding the warring in-laws! Starring Hong Kong veteran actress Louise Lee as Bao Zhu the domineering mother-in-law who constantly breathes down the necks of her daughters-in-law (Rui En and Cynthia Koh), the series portrays the conflict and tension between in-laws. The latest eight episodes from 22 April to 3 May 2011 garnered high ratings (‘000) of 220 (HHI $4K+), 233 (Female GB), 337 (F25+), 372 (F15+), 543 (P25+), 618 (P15+) and 702 (P4+), surpassing earlier ratings recorded in its first eight episodes from 12 April to 21 April 2011.
The In-laws
12 Apr - 30 May 11, Mon - Fri, 9pm - 10pm, 8.5x
*Reach based on 5 min consecutive viewing
Source: Kantar Media (12/04/11 - 21/04/11; 22/04/11 - 03/05/11)
Base (‘000): HHI $4K+ (2,130), Female GB (1,150), F25+ (1,766), F15+ (2,113), P25+ (3,456), P15+ (4,179) and P4+ (4,825).
MediaCorp just released their yearly GSS Advertising package. Combine 2 or more platforms to enjoy additional discounts. Or go straight with any single platform of choice from TV, Print to Radio.
The future is in integrated media functions. The cost of media will continue to head north and the audiences opposite direction. It’s becoming pricier to reach each consumer. Cross media planning gives the advertiser the ability to reach a wider audience at lower CPM (cost per thousand). Larger companies with fatter advertising budgets may scorn at it but essentially the smaller businesses will greatly benefit from it.
Take the example of a Straits Times full page advertisement costing $17,928 Run-on-page on a Mon-Wed. Estimated circulation of 365,000 and a readership of about 1.4 million.
Compare this to a cross media campaign of TV + Print + Online + Outdoor + Radio that stretches for 2 or 4 weeks - for the same price (including production work on all platforms)
Some would say we need to focus on the targeted audience. Yes, i do agree in that statement - if it was 10 years ago. Consumers are clever and very dynamic. The same consumer we are reaching out is now consuming outdoor, tv, online, radio and other forms of media in smaller bites. People generally are like windows operating systems, multi-tasking and spending little time on singular things. When was the last time you spent quality time reading through a newspaper?
