Client stories, placed where the right audience already reads

A selection of CNA advertorials Mediagates 360 has placed for clients — from EcoWorld's Johor townships and industrial platform, to Carrier's sustainability story — each landing in front of an audience already paying attention to that exact topic.

Eco Botanic township, Iskandar Puteri

Inside Eco Botanic, as the township in Iskandar Puteri enters a new chapter

A self-sustaining, 750-acre township just minutes from the Tuas Second Link, drawing attention for its balance of space and connectivity — and its newest chapter, The Chateau II, a freehold semi-detached enclave fronting a 40-foot car-free linear park.

Read the full story on CNA →
EcoWorld Industrial Platform

A base for Singapore enterprises expanding across the Causeway

As manufacturing, AI and digital infrastructure reshape what businesses need from a base, EcoWorld Industrial Platform (EWIP) brings industrial parks, smart logistics and a high-tech data centre ecosystem together on a single platform across Johor's key economic zones.

Read the full story on CNA →
Carrier sustainability, cooling the planet

Cooling the planet: Carrier's commitment to a greener tomorrow

Having established itself as a trusted name in air-conditioning solutions, Carrier turns its vision for sustainability into reality — targeting net-zero greenhouse gas emissions across its value chain by 2050, alongside its award-winning AquaEdge 19DV water-cooled chiller.

Read the full story on CNA →

The audience already reading these platforms

CNA is a favourite newsread amongst busy professionals in Singapore, and its sub-brands reach specific, well-defined audiences well beyond the core news readership — from luxury and lifestyle consumers to the daily commuter market.

CNA

Favourite newsread amongst busy professionals
12.6M Monthly unique visitors
90.5M Monthly page views
  • 54% tertiary-educated
  • 53% male

CNA Lifestyle

2.5M Monthly unique visitors
6.9M Monthly page views
  • 79% full-time employed
  • 76% business travellers
  • 70% consumed alcohol in the past 4 weeks
  • 59% intend to buy a car within a year
Top interests: Pharmaceutical (27%), Media (26%), Fitness (25%)

CNA Luxury

398K Monthly unique visitors
751K Monthly page views
  • 90% business travellers
  • 89% own financial products
  • 72% consumed alcohol in the past 4 weeks
  • 70% own luxury items (watches, jewellery)
Top interests: International News (73%), Business (70%)

CNA Today

6.0M Monthly unique visitors
69.8M Monthly page views
  • 72% aged 25–44
  • 62% household income above $2,500
  • 54% tertiary-educated
  • 53% male
Top interests: Local News (43%), International News (32%), Media (22%)

What visibility actually looks like

An advertorial isn't just the article itself — every placement comes with guaranteed reach built in, split across the web page itself and the social amplification around it. The cases above ran on CNA; the same model extends across 8world, Berita, Seithi, CNA Lifestyle/Luxury, 8days, Mothership and RICE depending on the audience you're after, and scales up with higher guaranteed-view tiers or a paired radio campaign.

4,400–15,000+ Guaranteed page views per placement, web eyeballs alone
1 month Facebook sponsored post amplification per campaign
1 month Run-of-network editorial banners & native placements
3 months Homepage feature (3 days) then searchable on-platform

Beyond CNA and its sister platforms, Mediagates 360 also places campaigns across Mediacorp TV, Radio (Audio Champion packages), OOH and inflight media with Astro Malaysia and AirAsia — the cases here are a sample of the digital work, not the full scope. See current radio & advertorial rate cards →

On air: Mediacorp radio campaigns

Alongside CNA's digital platforms, Mediagates 360 produces and places 30-second radio commercials across Mediacorp's Audio Champion network — here on YES 933 and LOVE 972FM, reaching commuters and drive-time listeners.

Sutera Mall's Lunar New Year campaign

A festive-season spot built to drive footfall to Sutera Mall in Johor Bahru, timed for the run-up to Chinese New Year and placed on Mandarin radio to reach shoppers on both sides of the Causeway.

Jubin BMS: building awareness ahead of its public listing

A brand-awareness spot introducing Jubin BMS to Mediacorp's radio audience ahead of the company's public listing in Malaysia, laying groundwork for market and investor familiarity before its debut.

Who's listening

YES 933 and LOVE 972FM are two of Mediacorp's strongest Mandarin stations by reach and loyalty — between them covering the full spectrum from young, trend-led PMEBs to loyal, older Chinese-speaking audiences.

YES 933

Singapore's #1 Mandarin hit music station
1.22M Weekly listeners
5.9 hrs Weekly time spent listening
  • #1 station by reach — highest-ever listener record this wave
  • #2 station among PMEBs, Youths & "Premier" segments by time spent listening
  • Morning belt (6am–10am) reaches 527,000 listeners
  • 56% female, core age 45–54 (22%) and 55+ (29%)
  • Top occupation: PMEB (38%), White Collar (19%)
55% via FM receiver, 51% via apps & websites · 5.6K weekly podcast downloads

LOVE 972

Entertaining lifestyle & contemporary Mandarin hits
897K Weekly listeners
8.4 hrs Weekly time spent listening
  • #1 station among Chinese listeners by time spent listening
  • #1 station conventionally by reach; #2 among "Silvers" (55+) by reach
  • Highest TSL growth among Parents (+5.7 hrs), Car Owners (+2.9 hrs), PMEBs (+2.0 hrs)
  • 55% female, core age 55+ (46%)
  • Top occupation: PMEB (29%), Blue Collar (21%); 79% have HHI of $10K and below
75% via FM receiver, 29% via apps & websites · 50.0K weekly podcast downloads