Official MediaCorp media representative•Malaysia, Thailand, India & China
For Johor property developers and malls
Reach Singapore’s buyers through MediaCorp — from Johor.
Mediagates 360 is MediaCorp Singapore’s official media representative for Malaysia, Thailand, India and China. One team to plan, book and produce your campaign on CNA, MediaCorp radio, MediaCorp artistes and MediaCorp’s social channels — so Singapore buyers and shoppers already know your name when the RTS Link brings them across.
We represent MediaCorp’s platforms across Malaysia, Thailand, India and China. For a Johor developer or mall, that means one conversation instead of many — and a plan built around your buyer, not a rate card.
Official access
Direct access to CNA Brand Studio, MediaCorp radio, station social video and 8world — the platforms Singapore buyers already use every day.
A bridge between Johor and Singapore
Offices in Malaysia and Singapore, so one team understands both the developer and the Singapore buyer — and can brief, book and follow up on both sides.
From placement to the ground
We produce the creative and build the supporting events, roadshows, outdoor and digital around your MediaCorp placement, so every piece reinforces the next.
Three questions Singapore buyers ask before they visit
Price and floor plans come later. In our experience, these are the doubts that stop a Singaporean from booking a viewing — and each one calls for a different kind of media.
“Who is this developer?”
Track record matters more across the border. A CNA Brand Studio feature places the developer’s story on a news platform they already trust, with credibility a listing can’t borrow.
“Will it hold value — and rent?”
Investors want reasons, not slogans. Long-form CNA brand stories and video — the township's growth, connectivity, tenants and amenities — give them something to weigh and share with family.
“What's daily life really like there?”
Familiar voices and faces close the distance. MediaCorp radio, MediaCorp artistes and Singapore roadshows make a project feel known before the first visit.
Ahead of the RTS Link
When Singaporeans start crossing in numbers, be the name they already know
The RTS Link will make Johor Bahru a short train ride from Woodlands. Singaporeans won’t discover your mall or project at the checkpoint — they’ll decide where to go before they cross. The brands they have already seen and heard in Singapore will be the ones they head for.
For shopping malls
Day-trippers plan where to shop, eat and spend the weekend before they leave home. A mall that is already heard on MediaCorp radio and seen on CNA and social becomes the default stop — not one they stumble onto. Sutera Mall and JB City Square already reach Singapore listeners this way.
For property developers
Every regular crossing is a potential buyer seeing Johor up close. A project Singaporeans already recognise — from CNA, radio and a Singapore roadshow — turns a day trip into a viewing, and a viewing into a booking.
Get known before the crowds arrive.Let’s plan a campaign that builds familiarity in Singapore ahead of the RTS Link.
MediaCorp reaches 97% of Singapore. As its official media representative for Malaysia, Mediagates 360 gives Johor developers direct access to these audiences — and helps you choose the platforms that match your buyer and budget.
97%of Singapore reached by MediaCorp’s platforms
12.6MCNA monthly unique visitors
90.5MCNA monthly page views
3.9Mweekly listeners on MediaCorp radio
Sources: MediaCorp media kit; Nielsen Radio Survey 2025.
News · Digital
CNA
12.6Mmonthly unique visitors
90.5Mmonthly page views
#2 digital news & information source in Singapore
54% tertiary-educated readers
Distributed in 29 territories across Asia, and on Singapore Airlines’ KrisWorld
Best for: introducing the developer and the investment case through CNA Brand Studio features, profiles and video stories.
Work Mediagates 360 has planned and placed for developers marketing to Singapore buyers.
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On CNA: earning trust before the first visit
For a developer new to Singapore buyers, a CNA Brand Studio feature borrows the credibility of a news brand readers already rely on — and gives them a story they can share with family.
CNA Brand StudioFeb 2026
EcoWorld: Inside Eco Botanic as it enters a new chapter
A 750-acre township minutes from the Second Link, introducing The Chateau II to CNA's professional readership.
Singaporeans know MediaCorp's artistes. Bringing them to a launch turns an unfamiliar project into an event worth crossing the Causeway for — and creates content long after the day itself.
Launch event
Country Garden Danga Bay official opening
Six MediaCorp artistes — Edmund Chen, Zoe Tay, Pornsak, Jessica Liu, Chen Han Wei and Kym Ng — at the opening, with media interviews on site.
Media interviews
Zoe Tay & Chen Han Wei on air for Country Garden Danga Bay
MediaCorp artistes interviewed on site at Country Garden Danga Bay — content that carried the launch well beyond the day itself.
TV commercial
Country Garden Danga Bay Chinese Radio Station Event
A 30-second spot turning the celebrity event into broadcast advertising for Singapore audiences.
More launch & event work
Greenland Jade Palace Music Festival
The Season's Flower Show @ Eco Tropics, Pasir Gudang
MediaCorp artiste Pornsak at the Harmony Dance Run & Carnival 2018 和谐舞动义跑嘉年华2018
Elvin Ng artiste appearance at Setia Eco Cascadia
Thomas Ong for Country Garden Danga Bay
…amongst others
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On MediaCorp radio
Radio keeps a project top-of-mind in the weeks around a launch or roadshow, in the language your buyers speak.
Radio · YES 933 / LOVE 9722026
Sutera Mall: Lunar New Year campaign
A festive spot on MediaCorp’s Mandarin stations, timed for the run-up to Chinese New Year to draw shoppers from both sides of the Causeway.
Radio · MediaCorp2022
Johor Bahru City Square: Crazy Syiok Giveaway
A promotion-led spot inviting Singapore listeners across the Causeway to shop, and win, at JB City Square.
Radio · YES 933 / LOVE 9722026
Jubin BMS: building awareness ahead of listing
A brand-awareness spot introducing Jubin BMS to MediaCorp’s radio audience ahead of the company’s public listing in Malaysia.
Want a MediaCorp campaign like these?CNA features, radio spots and artiste appearances, planned around your launch.
Alongside MediaCorp, this is the wider property work we have delivered — roadshows, outdoor, print, video and digital. It’s why we know what Singapore buyers respond to, and how to make your MediaCorp campaign work harder.
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Singapore roadshows
Roadshows put the project in front of Singapore buyers in person — and work best when visitors already know the name from MediaCorp radio and CNA.
Roadshow · Singapore
R&F Princess Cove: Singapore launch and investment preview
For the Phase 1 launch, Singapore buyers were invited to an investment preview at Village Hotel Katong with property analyst Ho Chin Soon, alongside a Singapore sales gallery on East Coast Road and print advertising to bring them in.
Roadshow · Singapore
Tiong Nam: Pinetree Marina Resort launch showcase
A three-day launch showcase at Hilton Singapore on Orchard Road for the Puteri Harbour project, supported by an advertising feature that explained the location, the developer's track record and connectivity to Singapore.
Mall roadshows · Singapore
Johor projects, brought to Singapore malls
Mall roadshows put the project — scale models, light boxes and sales consultants — where Singapore families already spend their weekends.
Sunway Iskandar — GRIDGamuda Land — Horizon HillsS P Setia — Setia Sky 88Eastern & Oriental — Avira Garden TerracesSunway Property — township showcase
Each roadshow works best with the media planned around it, so visitors arrive already familiar with the project and the conversation starts at “which unit” rather than “where is this”.
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Being seen on the journey
Many Singaporeans first notice a Johor project while commuting or travelling. Outdoor and inflight media keep the name in view at exactly those moments — and an inflight special gives travellers time to read the full story.
Outdoor · Singapore MRT
Country Garden Danga Bay: a full MRT train interior
Seat panels, window strips and overhead panels across the carriage — commuters rode with the project for their whole journey.
Outdoor · Singapore
Country Garden Danga Bay bus wrap
A fully painted double-deck bus taking the project through Singapore's streets every day.
Inflight · AirAsia
Greenland Group plane livery
A full aircraft livery for Greenland, alongside cabin advertising for Greenland Jade Palace.
Inflight · AirAsia
R&F Princess Cove and The M Macrolink Medini
Overhead lockers and meal-tray backs reaching a captive audience of regional travellers.
Inflight concept · Air passengers
“Johor: Home Away From Home” — Johor property in front of air passengers across Asia
Business and family travellers flying around Asia have time to read — and many are weighing a second home. To reach them, we bought out 16 pages in not one but three low-cost carrier inflight magazines: Scoot, Jetstar and Tigerair. We filled them with a Johor special on food, entertainment, leisure, amenities and property investment, positioning Johor as a desirable, affordable place to live, work, eat, play and invest — with developer advertisements and advertorials alongside.
Each magazine sat in the seat pocket behind every seat, on every aircraft, free for passengers to take home — so the message travelled well beyond the flight.
16 pagesbought out in each magazine
3 airlinesScoot, Jetstar and Tigerair inflight titles
5,918flights a month combined — about 197 a day
2M+readers across Asia and Australia
Campaign: Nov 2015 – Feb 2016 · Combined routes spanned Singapore, Malaysia, Thailand, Indonesia, Vietnam, Cambodia, the Philippines, China, Hong Kong, Taiwan, Japan, South Korea, India, the Maldives and Australia.
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Newspaper features and advertorials
For buyers who still read the papers, a well-placed feature or advertorial reaches English and Chinese readers alike.
The Straits Times · Branded content
Country Garden Pacificview: Forest City
Positioning Forest City within the Johor–Singapore Special Economic Zone for ST's business readers — resort living, minutes from Singapore.
Print · ST & Lianhe Zaobao
Country Garden Danga Bay: double-page advertorials
The developer's story told in English and Chinese, reaching both of Singapore's main reading audiences.
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Video that shows life on the ground
Buyers who can't visit every weekend want to see the neighbourhood, not just the show unit. Short, story-led videos answer “what's it like to live here?” and travel well on social media.
Content series
Johor Bahru City Square: festive and lifestyle stories
Part of a social video series for the mall — festive stories, tenant features and style content made to be shared.
Lifestyle video
Leisure Farm: living in Bayou Creek
A lifestyle film showing what everyday life in the Bayou Creek enclave looks and feels like — the question every buyer asks before visiting.
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Homes360: Johor projects in Singapore letterboxes
Homes360 was Mediagates 360's own property supplement — a showcase of Iskandar Malaysia's latest developments, mail-dropped to Singapore households. Because each issue featured several developers, every project got a targeted print presence at a fraction of the cost of a standalone mailing.
Supplement · Past issues
Editorial themes that gave readers a reason to keep it
“Iskandar Malaysia: now is the time”, “Johor Bahru rising” and “Turn your property into a homestay” — featuring R&F Princess Cove, Pinetree Marina Resort, Sebana Cove Resort, SouthKey Mosaic, The Platino, Tropicana Collection, Green Haven, Wave@Marina Cove and TriTower Residence.
Mail drop · Distribution list
Planned around the households most likely to buy across the Causeway
65,410landed properties
102,510condos & apartments
19,7004- and 5-room HDB flats in prime districts
6,380commercial offices
54Shell petrol stations across Singapore
349office buildings via DPS Plus, with potentially 3,386,460 viewers
Target households averaged 3.42 residents, with a 90.5% home-ownership rate.
Display and social ads keep following up with the buyers who showed interest, and let a campaign be targeted by location, interest and life stage.
Google Display Network · Facebook
Display and social campaigns for Johor projects
Leisure Farm · Google Display A family of display formats for each launch — bungalows and semi-detached homes at Bayou Creek, Residensi Bayou, and one-acre private estate villas — under one consistent “There's no place quite like this” message.
Shattuck-St. Mary's Forest City · Google Display Display ads announcing the opening of the American boarding school's Forest City campus — the kind of amenity that gives Singapore families a reason to look at a township.
Sakura Residence · Facebook carousel Built around the project's story — luxury prefabricated houses using Japanese construction technology — and a clear buyer incentive, with valuation and SPA legal fees paid, driving viewers to book an appointment.
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Launching in Singapore itself
We have also run launch campaigns for Singapore projects — including for a Malaysian developer entering the Singapore market — so we know how Singapore buyers respond on their home ground.
Outdoor & print · Singapore
MKH: The Amore executive condominium
Bus and taxi wraps plus launch-day print for Malaysian developer MKH's executive condominium in Punggol.
Print advertorial · Singapore
TG Development: Skies Miltonia
An advertising feature built around buyer testimonials, connectivity and investment rationale for the Yishun development.
Print · Singapore
TG Development: The Oliv
Turning an international award — Best Residential Development at the MIPIM Awards — into a credibility-led print campaign.
Planning a roadshow, inflight or digital push?I’ll pair it with MediaCorp so Singapore buyers already know your name.
Do Singapore buyers know the developer — or only the project?If the brand behind the project is unfamiliar, build that first. Everything else converts better once it's in place.
Does your message answer their real hesitation?Track record, rental demand and exit matter more to a cross-border buyer than price alone.
Is there a credible third party backing your claims?A trusted news platform, a familiar personality or a respected award says what an ad can't say about itself.
Let’s find the right MediaCorp platforms for your project
WhatsApp me for a personal consult. Tell me about your project and who you want to reach, and I’ll help you discover the right platforms — at the best rates.
